Thursday, May 14, 2009

Green Means Go

Can you easily identify a healthy food by reading its nutrition label?  Many people can’t.  These labels provide a lot of information to digest (pardon the pun).  Who has the time to figure it out while at the grocery store?

That’s why an Australian agency is recommending that a new system be implemented.  Instead of a label providing the percentage of recommended daily intake of fat, salt, sugar, and vitamins that a product contains, the agency recommends implementing an easy to understand traffic light system.  Such a system would use colours (red, yellow, and green) to rate how healthy a food is.

This recommendation is based on a study by the Cancer Council in Australia indicating that consumers who were shown traffic light labels were five times more likely to identify healthier foods than those shown a percentage daily intake label.  The study also showed that these findings held true for all consumers, regardless of ethnicity, gender and socioeconomic status.

I think this type of labeling system makes a lot of sense.  Imagine how much easier it would be to choose healthy foods for your family if there was a clear indicator on the front of the package.  I know it would save me a lot of time at the grocery store.

No comments:

Post a Comment